About
13 years. Senior level. No junior handoffs.
Greg Knappstein is the person who picks up the phone, does the work, and tells you what you actually need to hear.
Greg Knappstein
Founder, Red Frog Agency
I've spent 13 years as a senior, in-house marketer for some of Australia's largest healthcare and service networks. Not at an agency. Not as a consultant writing strategy documents from a distance. Actually doing the work, managing campaigns, building CRM systems, leading rebrands, cutting acquisition costs, and reporting to boards.
At Aura Medical Group I reduced patient acquisition costs by 75%. At Ekera Dental I managed digital marketing across 54 clinics nationally. At AVHS I led a full organisational rebrand remotely while managing all digital channels.
Now I bring that same level of capability to businesses that can't justify a full-time hire, or have been burned by agencies that promised the world and delivered a junior account manager.
I work directly with business owners and leadership teams. No junior team behind me. No marked-up media spend. No 12-month contracts. Just senior marketing that builds something real.
Background
13 Years
Senior in-house marketing experience across Australian service industries
75% Reduction
Patient acquisition cost reduction at Aura Medical Group
54 Clinics
National portfolio managed at Ekera Dental Group
Master of Marketing
Monash University, 2008
What I know
Senior capability across the full marketing stack.
Want to see if we're a good fit?
A 30-minute conversation costs nothing and usually tells both of us everything we need to know.